The commercial that I have chosen is a Magnum Ice Cream Commercial. If you know not which advertisement I speak of, follow this link ----> https://www.youtube.com/watch?v=H9ol6DPePsA
The commercial is labeled on YouTube as Magnum Ice Cream Commercial for the company has no public upload of it. It was created by UNILEVER Ice Cream called Magnum and was released in 2011. It features a woman, Rachel Bilson, stuck in traffic, in a convertible BMW, on a seaside road. It's sunny and hot so she decides to take off her high heels and runs across the tops of cars to a Magnum Ice Cream delivery truck. The man driving the truck then gets out opens the back and gives her a bar, to which she indulges herself in. The ending title reads "For Pleasure Seekers". On a larger scale it portrays the deadly sin of gluttony which is over-indulgence and over-consumption as well. She is living the high life with an expensive vehicle, nice clothes, close to the sea, and when she goes to get what she wants, she receives it with no hassle and spoils herself in its cold relaxing pleasure.
I believe the target audience would be for those who love to pleasure themselves in the luxuries of life. Their socio-economic background would be of upper middle class or upper class because they would have to be wealthy enough to indulge in such. The cultural knowledge of the intended audience would have to be that indulging yourself is good and you should sometimes , in fact, go out of your way to seek it out.
The commercial is made in a way so that you mouth waters at the sight of the first delicate bite of the chocolate ice cream bar. This persuades the viewer into wanting a piece of the "high life" and to buy Magnum Ice Cream.
Sunday, October 26, 2014
Sunday, October 12, 2014
Plain Jane Eyre Fare
(Just for reference, I'm answering Question #2 from Chapter 7 of Jane Eyre)
I believe the central idea of this chapter revolves somewhat around the reaffirmation of ideals and the purification of holy institutions (specifically this one). In this chapter Jane Eyre is in the Lowood Institution, a charity school for girls (which has is centered in Christian beliefs and standards) when the institution's director, Mr. Brocklehurst, arrives. He has come for an inspection of the place and to list his concerns. He first list various menial things that aren't majorly important but then steps on a soap box to comment about a food incident. The incident, however, is that the girls' breakfast was "ill-prepared" and to make up for it the caring superintendent, Miss Temple, allowed them to have bread and cheese, more delicate than their usual, for lunch so that they would not starve until dinner. This upsets Mr. Brocklehurst. He makes an analogy between the ill-prepared breakfast and the “sufferings of the primitive Christians…the torments of martyrs…[and] the exhortations of our blessed Lord Himself" to show that they cannot be indulged in worldly pleasures. The hunger, thirst, and pain caused by these proceeding will cause these girls to become more spiritual; anything against that is against the goals and vision of the institution. I believe that these paragraphs (13-14) contain the chief phrases that defines this chapters central idea, specifically "His divine consolations, "If ye suffer hunger or thirst for My sake, happy are ye." Oh, madam, when you put bread and cheese, instead of burnt porridge, into these children's mouths, you may indeed feed their vile bodies, but you little think how you starve their immortal souls!"" He comments more on the anomalies within the Christian based institution carrying on with the girls hair that they should not be curled or braided, the dresses shouldn't be made of fine things, and the girls should be ashamed of vanity. From his characterization we can tell Mr. Brocklehurst is very rigid and strict with rules. I know not which way the external author (Charlotte Brontë) or the internal author (Jane Eyre) wished for the audience to interpret this chapter, but from the selection I read I felt that Mr. Brocklehurst was the one that distributes conviction to straighten the followers up and to align everyone to one vision as to make the institution and its students more religious and pleasing in eyes of God. To Jane Eyre the point of the chapter was to express her disdain for this man who would come to relive her past and ruin her future. The main point made by Charlotte Bronte was to show how uptight and unrealistic in appeals the leaders of religious institutions were. This is expressed by Brocklehurst's many requests, of which, some are not regarded as serious because something like braiding one's hair or having a proper meal was regarded not as child-like or fulfilling basic needs, but by him, of the enemy which was evil and unpleasing to those in religious positions and God.
I believe the central idea of this chapter revolves somewhat around the reaffirmation of ideals and the purification of holy institutions (specifically this one). In this chapter Jane Eyre is in the Lowood Institution, a charity school for girls (which has is centered in Christian beliefs and standards) when the institution's director, Mr. Brocklehurst, arrives. He has come for an inspection of the place and to list his concerns. He first list various menial things that aren't majorly important but then steps on a soap box to comment about a food incident. The incident, however, is that the girls' breakfast was "ill-prepared" and to make up for it the caring superintendent, Miss Temple, allowed them to have bread and cheese, more delicate than their usual, for lunch so that they would not starve until dinner. This upsets Mr. Brocklehurst. He makes an analogy between the ill-prepared breakfast and the “sufferings of the primitive Christians…the torments of martyrs…[and] the exhortations of our blessed Lord Himself" to show that they cannot be indulged in worldly pleasures. The hunger, thirst, and pain caused by these proceeding will cause these girls to become more spiritual; anything against that is against the goals and vision of the institution. I believe that these paragraphs (13-14) contain the chief phrases that defines this chapters central idea, specifically "His divine consolations, "If ye suffer hunger or thirst for My sake, happy are ye." Oh, madam, when you put bread and cheese, instead of burnt porridge, into these children's mouths, you may indeed feed their vile bodies, but you little think how you starve their immortal souls!"" He comments more on the anomalies within the Christian based institution carrying on with the girls hair that they should not be curled or braided, the dresses shouldn't be made of fine things, and the girls should be ashamed of vanity. From his characterization we can tell Mr. Brocklehurst is very rigid and strict with rules. I know not which way the external author (Charlotte Brontë) or the internal author (Jane Eyre) wished for the audience to interpret this chapter, but from the selection I read I felt that Mr. Brocklehurst was the one that distributes conviction to straighten the followers up and to align everyone to one vision as to make the institution and its students more religious and pleasing in eyes of God. To Jane Eyre the point of the chapter was to express her disdain for this man who would come to relive her past and ruin her future. The main point made by Charlotte Bronte was to show how uptight and unrealistic in appeals the leaders of religious institutions were. This is expressed by Brocklehurst's many requests, of which, some are not regarded as serious because something like braiding one's hair or having a proper meal was regarded not as child-like or fulfilling basic needs, but by him, of the enemy which was evil and unpleasing to those in religious positions and God.
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